Magnum Opus · Personal Purpose Architecture

You know
something is
missing.

Magnum Opus is a live 14-dimension process that helps you make sense of the patterns, passions, experiences, and ambitions already shaping your life.

The result is a clearer picture of who you are, what matters most, and where your energy wants to go next.

It draws on a purpose architecture developed over seven years and powered by patent-pending conxiOS technology.

Begin my Magnum Opus What is this?
14 dimensions7 years in developmentPatent-pending conxiOS architecture
You may be here because...

Clarity starts by naming what is already there.

What Magnum Opus is
Magnum Opus
Latin · "Great Work"

Magnum opus is traditionally used for a creator's most important or accomplished work. Here, the work is you. More clearly articulated. Mapped across 14 dimensions. Yours to keep.

Across 14 structured dimensions — Purpose, Primal Instinct, Principles, Potential, and more — Magnum Opus unfolds as a live conversation. The conxiOS-powered AI listens to what you actually say, carries the context forward, and adjusts what it asks next as your story takes shape.

At the end, that same intelligence synthesizes the conversation into a personal profile and a Peak Power phrase, six words distilled from your own answers.

What this is not
A form-based assessment
A live conversation that adapts as you answer
A general-purpose chatbot
Purpose-specific intelligence built around 14 dimensions
A personality quiz
You leave with a map, not a category
Religious or dogmatic
Non-dogmatic — overlay your own beliefs
What Magnum Opus maps

Fourteen dimensions of who you are.

Each dimension surfaces something specific. Together they form a coherent personal profile, a geometric map built from your own language, patterns, and priorities.

01
Purpose
Why you exist beyond yourself
02
Perception
The beliefs shaping everything you see
03
People
The humans you are here to move
04
Promise
The transformation you reliably bring
05
Primal Instinct
The force underneath everything you build
06
Passions
What lights you up regardless of applause
07
Polarity
The internal tension that makes you powerful
08
Principles
Values you hold even when it costs you
09
Potential
The legacy you are quietly building
10
Possibility
The audacious vision. The why not.
11
Probability
What you do today that compounds
12
Perspective
What only you can see clearly
13
Pursuits + Prosperity
Where purpose and livelihood align
14
Peak Power
6 words. Synthesized from your full conversation.
SO WHAT?
What you can do with your Magnum Opus

Clarity is not the destination.
It is the starting line.

Your Magnum Opus helps you see how four forces relate: what draws you in, why it matters, what you choose to pursue, and what those choices can build over time.

Passions
What you are drawn to regardless of outcome
Purpose
Why those passions matter beyond you
Pursuits
The work and life built from that alignment
Potential
The legacy that compounds when all three align
Career transitions and pivots
Know what you are moving toward, not just what you are leaving behind.
Building a purpose-driven business
Build from the inside out. Product, brand, and culture all reflect the same aligned source.
Leadership and team alignment
Clearer self-understanding can make alignment, contribution, and disagreement easier to navigate.
Major life decisions
Your Peak Power becomes a compass, giving you something consistent to test important choices against.
Rebuilding after loss or burnout
Not starting from zero. Magnum Opus helps you reconnect with patterns that may have been there all along.
Across life stages
From adolescence through retirement. Non-dogmatic, non-religious, and designed to meet you where you are.
Why now

As AI changes what we do,
knowing who we are matters more.

AI can already write, design, analyze, plan, code, and create at a pace that is changing how many of us think about work and contribution. The useful question is no longer whether technology will change what we do. It already is.

The deeper question is what technology cannot decide for us: what matters, what we value, who we want to serve, and what we choose to do with our lives.

And yes, Magnum Opus uses AI

That is deliberate.

The conxiOS-powered AI is not here to author your purpose or hand you a verdict about who you are. It listens to your answers, carries the context of your story, notices connections across the 14 dimensions, and helps make those patterns easier to see and name. You remain the authority on what fits.

AI as a mirror

The machine does not provide the meaning.
It helps make yours visible.

That is the role conxiOS is designed to give AI here: a responsive mirror for clarity, with human agency at the center. The technology can help organize the reflection. The meaning, judgment, and next move stay with you.

The output — your Peak Power

Six words.
Distilled from your story.

After 14 dimensions of honest conversation, Peak Power condenses the through-line that emerged across your answers into six words. The aim is simple: language clear enough to remember and useful enough to keep testing against your life.

Want to see the output?

See what a finished Magnum Opus can look like.

Explore a fictional sample showing the structure and depth of the final synthesis, including the 14 dimensions, Root System, possible personal and professional pursuits, Peak Power, and reflective prompts. Your own output will follow your conversation, not this example.

View a Fictional Sample
How Magnum Opus works

Four steps. Your pace.

1
Begin with who you are
Your name, birthdate, background, and lived experience give the conversation context. They are starting points, not boxes to put you in.
2
Have a real conversation
You respond in your own words. There is no multiple-choice path to complete and no advantage to sounding polished. The useful answer is the honest one.
3
Let the conversation adapt
The conxiOS-powered AI carries forward what you have already said and shapes the next question around it. The framework stays consistent; the route through it is yours.
4
Receive your complete personal profile
Your full Magnum Opus renders as a geometric document, with all 14 dimensions in relationship and your Peak Power at the center. It is built from your own conversation rather than a standard type.
Why Magnum Opus is different

The architecture is the difference.

The conxiOS-powered AI works inside a defined 14-dimension purpose architecture. It carries the thread of the session, notices what has already been established, and changes its next question based on your answers.

That makes the experience responsive without becoming directionless. Your route is personal, while the underlying architecture remains consistent enough to bring the whole conversation together into one coherent map.

"A category can describe you. A direction can guide you."

The output is a personal map built from your own answers, designed to help you articulate a direction rather than hand you a verdict.

Built through cross-disciplinary synthesis
Max-Neef's human-needs work, Ekman's emotion research, and conxiOS's own 14-dimension purpose architecture brought into one coherent system.
Live and context-aware
The conversation carries forward what you have already said and adapts its next question accordingly. It is not following a fixed response tree.
Non-dogmatic and non-religious
No belief system required or displaced. Overlay your own philosophy or faith. It is a clean mirror — not a new doctrine.
7 years of applied development
Iterated through real-world work with individuals and organizations, from adolescence through retirement.
If you want to talk it through

Not sure if Magnum Opus is right for you?

You do not have to figure that out from a landing page. If you have questions, want to talk through where you are, or simply want to understand which path makes the most sense, you can request a free 15- or 30-minute conversation with me.

No pitch. Just a conversation.

Request a free conversation
The research and development behind it

Seven years.
Built across disciplines.

Magnum Opus was developed through seven years of cross-disciplinary synthesis and applied iteration across human needs, emotion research, psychology, philosophy, and real-world work with people and organizations. conxiOS is the proprietary, patent-pending architecture that brings those inputs into one coherent system.

9
Universal Human Needs
The conxiOS needs layer draws from Manfred Max-Neef's Human Scale Development, which identifies nine fundamental human needs and treats them as broadly universal across cultures and historical periods.
Max-Neef · Human Scale Development · 1991
6
Core Emotions
The emotion layer is informed by Paul Ekman's cross-cultural work on basic facial expressions and six widely recognized emotion categories.
Ekman · Emotions Revealed · 2003
7 yr
Applied Development
The architecture was iterated through real-world work with individuals and organizations across different ages, roles, and life transitions.
conxiOS development history · Patent pending
5 of 7
Dimensions scored 100%
The remaining two dimensions scored 94% in the AI for Human Flourishing assessment of conxiOS.
AI for Human Flourishing Framework Report · 2025 · conxiOS layer, not the underlying LLM

"This represents the highest possible performance across our framework."

AI for Human Flourishing Framework Report · 2025
Prepared by Tamara Lechner · Part of the Flourishing Network hosted by Harvard's Human Flourishing Program · Not a Harvard institutional endorsement

Questions about the methodology:

Parts of the foundation draw on established work, including Max-Neef's human-needs framework and Ekman's cross-cultural emotion research. The 14-dimension Magnum Opus architecture is conxiOS's own synthesis, developed through applied work rather than published as an independently peer-reviewed instrument. Separately, the AI for Human Flourishing report evaluated conxiOS as a technology layer and gave it 100% in five dimensions and 94% in two. Those are different kinds of evidence, and we keep them distinct.
Magnum Opus does not require a belief system. You can bring your own philosophy, faith, spiritual practice, or none at all. The framework is designed to give you language for your own experience rather than replace the worldview you already hold.
Those are structured typology or strengths frameworks. Magnum Opus takes a different route: a live conversation across 14 dimensions that produces a narrative purpose map rather than a standardized type, score, or category. The goal is to connect self-understanding to direction.
Why Magnum Opus was created

Built from the same question.

This began as a personal search. In every boardroom meeting, every creative session, every client engagement across a 30-year career — the same friction kept surfacing. Conflict. Misalignment. People doing good work in the wrong direction. Underneath every business challenge, he kept finding a human one.

"There are no business challenges.
Only human ones."

The question became: which patterns keep recurring across the ways humans make sense of themselves, and can those patterns be made useful? The struggle is not unique. The struggle is human. We just think we are alone in it.

In summer 2017, Israel left the advertising industry as an internationally awarded Chief Creative Officer — Young & Rubicam, Leo Burnett, David & Goliath — to create a dedicated space for research and development. Sunday+Night was built as an applied human psychology lab, disguised as a consultancy. Not theory. Real people. Real stakes. Fast iteration.

The goal was to find the simplest, most stable framework possible, one that could hold up across industries, ages, cultures, and contexts. It took seven years to stabilize. Hundreds of individuals. Dozens of organizations. Retiring management consultants finding their next chapter. Startup founders learning to build from purpose. Burnt-out executives discovering what they actually wanted.

And one 13-year-old who later built a craft bakery and began funding her pastry education through it. Her Magnum Opus helped her see baking as a direction worth taking seriously.

Israel completed his own Magnum Opus in 2020. Six years later, it still holds and still informs major decisions. For him, that durability matters as much as any research claim.

Israel Diaz
Israel Diaz
Founder · conxiOS · Sunday+Night
7yr
R+D to stable framework
100s
Individuals through the process
13
Youngest participant
30yr
Human behaviour in practice
People who have used Magnum Opus

From 13 into retirement.

Different lives. Different transitions. The same willingness to look closely.

"I finally understood why baking made me feel like myself when nothing else did."

Her Peak Power

Built to make things real.

She came to Magnum Opus at 13 during a difficult period in her life, carrying a question she could not quite answer: what am I actually here for?

One thread kept returning: baking. The precise, meditative, creative act of making something from nothing felt deeply like hers. Her Magnum Opus helped her see it as a direction worth taking seriously.

She opened a small craft bakery. It grew. She is now using savings and profits from the business to help fund pastry school. She is not yet 20.

"Forty years building other people's strategies. I had never built one for myself."

His Peak Power

The quiet force behind clarity.

After decades of advising organizations on strategy, he had never turned the lens on himself. The conversation helped him articulate a distinction he had not named before: his strength was not only strategy, but making complex things legible to the people who needed them most. He began shaping his next chapter around that insight.

"I kept taking roles that were right for my career and wrong for my soul."

Her Peak Power

Stories that shift what people believe.

She had the career. What she lacked was a filter for the work that was actually hers to do. Her Magnum Opus gave her clearer language for the work she wanted to pursue and a better filter for the work that did not fit.

"I have spent 20 years helping people understand themselves. I had never done this for me."

Her Peak Power

I hold the light so others can see.

The irony was not lost on her. Twenty years of clinical practice, a full roster of clients — and she had never turned the process on herself. Her Magnum Opus gave her a different kind of language for herself than the clinical language she used every day with others.

"I had everything I was supposed to want. I just couldn't remember why I wanted it."

Her Peak Power

Impossible to lead from empty.

The Magnum Opus did not tell her to quit. It helped her understand why the role felt hollow — and what had been missing from how she was operating inside it. She stayed in leadership, but changed how she approached the role and what she expected from herself.

"I knew my product. I didn't know why I cared about it. That gap was costing me."

His Peak Power

I build what others thought impossible.

His pitch had always been technically sharp. After his Magnum Opus, he could articulate the human reason behind the product. He began using that clearer language in investor conversations and in how he approached hiring.

Common questions

The questions worth asking.

You should not treat the AI as an authority on you. The experience is designed to ground its reflections in what you have actually shared, then let you accept, reject, or refine the language. conxiOS gives the conversation a stable 14-dimension architecture; you remain the final judge of what is accurate. The insight belongs to you. The AI helps make it legible.
Magnum Opus is not therapy and does not replace it. It can sit alongside therapy, coaching, or personal development by organizing what you already know into a coherent purpose map. If something does not fit, the process gives you room to challenge or refine it.
Some people move through all 14 dimensions in about 90 minutes. Others sit with certain questions for days. There is no prize for speed. The useful pace is the one that gives you enough room to answer honestly.
It can surface possible personal and professional pursuits that appear aligned with the patterns in your conversation. Think of them as possibilities to explore, not recommendations to follow. Magnum Opus does not choose a job, business, relationship, or life direction for you. Your Purpose, Primal Instinct, Pursuits + Prosperity, and Peak Power give you reference points for evaluating options. The decision remains yours.
That is normal and often useful. The conversation can use follow-up prompts, childhood anchors, and context questions to help you get more specific. You do not need polished answers before you start. You discover useful language by working through the questions.
General-purpose assistants are designed to respond across almost any topic. Magnum Opus narrows the job. The conxiOS-powered AI stays inside a defined 14-dimension purpose architecture, carries forward your prior answers, and adapts the conversation around that context. The difference is specialization and continuity, not a claim that the underlying model knows you better than you know yourself.
Your saved session lives in your browser, not on a conxiOS server. Magnum Opus stores your progress locally on your device so you can leave and return. Your responses are processed only as needed to generate the live conversation and your final profile. ZeroThreeSixNine Ventures / conxiOS does not maintain a central copy of your session content on its own servers. You can remove saved sessions, clear your browser storage, or export your finished Magnum Opus for your own records.
Seven years of real-world iteration went into building this, and every tier completes the full 14-dimension process. The $369 tier is designed for people who want to do the work independently; the guided tiers add human support. Whether it is worth it depends on what you are looking for and what feels appropriate for you. If you are unsure, the free conversation is there for exactly that.

If now is not the right time, that is okay.

This work is most useful when you are ready to meet it honestly. There is no countdown and no pressure to force the timing. Come back when the decision feels clear.

Choose how you want to begin

Choose your depth.

Every tier completes your full Magnum Opus. The difference is the level of human support you want alongside the process.

Choose the level of support that feels right for how you want to do the work.

Every tier includes
The complete 14-dimension Magnum Opus process, synthesis of your answers, your Peak Power, and a personal profile you can return to as your life evolves.
Tier 1
The Work
Self-paced. Live. Adaptive.
$369
USD
  • Full 14-dimension live Magnum Opus conversation
  • Dynamic questioning that adapts to your answers
  • Name etymology analysis
  • Peak Power phrase · 6 words distilled from your conversation
  • Complete personal profile document
  • Downloadable PDF — yours permanently
Begin The Work
Tier 2
The Work + Guide
Full adaptive journey with one focused human session.
$639
USD
  • Everything in The Work
  • 1 x 90-minute session with a Certified Magnum Opus Guide
  • Live exploration of your completed profile
  • Activation plan — what to do with what you discovered
  • Session recording included
Begin The Work + Guide
Tier 3
The Work + Integration
Three guided sessions for deeper integration.
$963
USD
  • Everything in The Work
  • 3 x 90-minute sessions with a Certified Magnum Opus Guide
  • Deep integration of each core dimension
  • Real-time profile updates as you evolve
  • Priority access to future tools and sessions
  • All recordings included
Begin The Work + Integration
Optional add-on · Available after any tier
Your personal AI companion — with your Magnum Opus in context.
Powered by conxiOS.
$36/mo
or $369 / year

Your Magnum Opus does not have to sit in a drawer. The AI companion keeps your profile in context so you can return to the same language, priorities, and patterns in ongoing conversation. It is a specialized conxiOS-powered companion rather than a blank general-purpose chat.

Your complete 14-dimension profile held in context
Powered by conxiOS — not a general assistant
Bring it decisions, direction, and daily challenges
Deepens each dimension through ongoing conversation
Reflects your own language and Peak Power back to you
Update the context as your Magnum Opus evolves · cancel anytime
Learn more about the AI companion
Tier 4 · Human-guided · By application
The Guided Excavation
Six sessions. One human guide. The deepest work available.
$
3,690
USD

Tier 4 changes the format. You complete the excavation with a dedicated guide across six 60-minute sessions, with more room for live questioning, reflection, and refinement. The AI holds the architecture and synthesis. Your guide brings human judgment, presence, and follow-through.

6 × 60-minute live sessions with a Certified Magnum Opus Guide
Full conxiOS-powered Magnum Opus included
Real-time synthesis and live refinement of every dimension
All recordings + complete profile document
Priority access to all future tools and sessions
AI companion included for one year
Apply for The Guided Excavation
Gift this
Give someone dedicated space to understand themselves more clearly.
Designed for graduates, people in transition, or someone you believe in.
GIFT Magnum Opus · $369

Not sure where to start? Begin with The Work. You can add a guide session later if you decide you want one.

Still deciding?

If you would rather talk it through first, I am happy to help.

A free 15- or 30-minute conversation to look at where you are, what you are looking for, and whether Magnum Opus feels like the right next step.

Request a Conversation

"I have done years of therapy and read every self-help book there is. Nothing has ever made me feel this seen. The six words it gave me made me pull over and just sit with it."

Early participant · Age 38 · Career transition

The invitation

Begin your
greatest work.

No right answers. No wrong ones. Just you, honest, in the conversation.

Begin my Magnum Opus Start from the beginning

Takes as long as it needs to. The depth is yours to set.

Working with a team or organisation?

Ask about Magnum Opus for Teams & Organisations